Claire Northcott
Founder & Social Media Coach
Knowing the difference can be the key to whether your marketing budget brings you new clients or just a few extra likes.
Boosted Posts take an existing post from your Facebook or Instagram page and pay to show it to more people. It's quick, easy, and ideal for increasing visibility—like putting your content on a billboard.
Facebook Ads (via Meta Ads Manager) are fully customisable with powerful targeting options. You can choose specific objectives: lead generation, website traffic, sales, and more. It requires more setup but delivers better ROI for client acquisition.
Ready to Transform?
Book a discovery call to see how these strategies can be tailored specifically for your brand.
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